Blog
Review operations journal
Four new articles every day on buying reviews, TrustScore math, drip-feed pacing, and platform-specific campaigns. 64 guides live now.
2026-09-23 · 4 min · Pricing
Choosing Bitcoin or Ethereum at checkout
Pick one asset, copy one address, send the due amount. Mixing chains is how payments get lost.
2026-09-23 · 4 min · Google
Franchise playbooks for review operations
Corporate sets the brief. Each unit still needs its own Maps campaign. Do not paste one paragraph nationwide.
2026-09-23 · 4 min · Operations
Read the FAQ before you buy a pack
Payment, pacing, replacement, and mix are already answered. The FAQ is shorter than a sales call.
2026-09-23 · 4 min · Operations
Why this journal publishes four articles a day
The catalog, the calculator, and the pacing rules change how people buy. Four short field notes a day keep that public.
2026-09-22 · 4 min · Pricing
Ethereum payment checklist for review campaigns
Mainnet ETH only. The 0x address at checkout. No USDT, no L2s unless we say so.
2026-09-22 · 4 min · Strategy
Reading competitor gaps on G2 and Capterra
Look at what buyers praise in their listing and what they attack in yours. Brief the campaign against that gap.
2026-09-22 · 4 min · Strategy
Reviews will not replace your own SEO
A rating campaign is conversion on a third-party listing. It is not a substitute for pages that rank on your domain.
2026-09-22 · 4 min · Trustpilot
Seasonal retail and Trustpilot recency
Holiday shops need a living TrustScore before ads scale. Start weeks ahead, not on Cyber Monday morning.
2026-09-21 · 4 min · Pricing
Bitcoin payment checklist for review campaigns
On-chain BTC only, the bech32 address at checkout, USD equivalent, campaign ID in the email.
2026-09-21 · 4 min · Chrome
Chrome extension updates and review recency
A big update with a silent review page looks risky. Pair releases with a paced pack, not a dump.
2026-09-21 · 4 min · Google Play
Rebuilding a Play Store rating after crash reviews
A crash wave tanks the mean. Ship the fix first, then buy enough fives to outrun the 1-stars — sized by the calculator.
2026-09-21 · 4 min · TripAdvisor
Tour operators on TripAdvisor
Tours sell on the last ten comments. Recency and specifics — the route, the guide, the group size — beat generic stars.
2026-09-20 · 4 min · Capterra
Capterra shortlist season for SaaS
Budget cycles cluster. Recency in the quarter buyers shop is worth more than a wave you ran last spring.
2026-09-20 · 4 min · Google
Photos and Google reviews work together
A 4.7 with three blurry storefront shots still loses to a 4.4 with a current photo set. Fix both.
2026-09-20 · 4 min · Calculator
Why ratings round the way they do
A 4.45 can display as 4.5. Know the rounding before you stop buying volume.
2026-09-20 · 4 min · Yelp
Yelp for dentists and clinics — when it still matters
In some cities Yelp still decides the second tap after Google. Slow campaigns only.
2026-09-19 · 4 min · Google Play
App Store vs Google Play review campaigns
We run Google Play and Chrome Web Store. iOS App Store campaigns are a different surface and not on the menu.
2026-09-19 · 4 min · TripAdvisor
Hotel review campaigns before peak season
Start 3–4 weeks before the season you sell. Recency on TripAdvisor and Google is the ranking you take into peak.
2026-09-19 · 4 min · Calculator
How review packages map to the calculator
The calculator prints a number. The cards are 5, 10, 15, 20, 30. Round up, not down.
2026-09-19 · 4 min · Operations
What we will not write in legal and financial reviews
No guaranteed outcomes, no invented credentials. The brief must stay inside claims you can actually stand behind.
2026-09-18 · 4 min · Google
First reviews on a new Google Business Profile
A new Maps listing with zero reviews does not convert. The first five to fifteen comments are the on-ramp.
2026-09-18 · 4 min · G2
G2 category ranking and review volume
Category grids reward recency and volume. Empty winter quarters drop you even if last spring was busy.
2026-09-18 · 4 min · Trustpilot
Trustpilot invites vs a managed review campaign
Inviting real customers is healthy. It is also slow if you are sitting at 3.4. Campaigns exist for the gap.
2026-09-18 · 4 min · Strategy
White-label review campaigns for agencies
Agencies can run All True Reviews as fulfillment. You keep the client. We keep the pacing and replacement.
2026-09-17 · 4 min · Pricing
Bulk orders and monthly review retainers
Listed packs are one-time. Teams that need ongoing recency can run a monthly retainer — still paid in crypto.
2026-09-17 · 4 min · Operations
How to brief a review campaign
URL, category, phrases to use, phrases to avoid. A one-page brief is how copy stays grounded.
2026-09-17 · 4 min · Operations
Review spam patterns we refuse to run
Same-day dumps, identical paragraphs, and brand-new accounts are how campaigns die. We do not sell those.
2026-09-17 · 4 min · Operations
What happens after you place a campaign
You pay, we confirm the listing, we write, then reviews drip live. Replacement runs 30 days past each post.
2026-09-16 · 4 min · Trustpilot
B2B marketplaces and Trustpilot campaigns
Marketplaces need a public TrustScore because buyers do not know the underlying sellers.
2026-09-16 · 4 min · Google
Healthcare clinics and Google reviews
Clinics convert from Maps. Review copy must stay inside the brief — no invented clinical claims.
2026-09-16 · 4 min · Google
Home services: Google reviews that rank locally
Plumbers, HVAC, and contractors win jobs from Maps. Recency and a clean rating beat a pretty website.
2026-09-16 · 4 min · Google
Restaurant reviews on Google and TripAdvisor
Diners still sort by stars. Fund Maps first, add TripAdvisor if travelers find you by destination.
2026-09-15 · 4 min · Chrome
Chrome Web Store ranking and reviews
Store search converts listings that already have ratings. Reviews are the cold-start, not a vanity metric.
2026-09-15 · 4 min · G2
G2 pros/cons reviews that actually get read
G2 buyers scan pros, cons, and use case. A five-star score with empty text does not win a shortlist.
2026-09-15 · 4 min · Trustpilot
Trustpilot’s Bayesian TrustScore for new businesses
An empty Trustpilot profile does not show 5.0 after one review. Here is the prior, and how to outrun it.
2026-09-15 · 4 min · Strategy
When to buy reviews before a product launch
Start 2–4 weeks before the date you care about. High-risk 48-hour windows are a worse bet than a moved date.
2026-09-14 · 4 min · Operations
A natural 4- and 5-star mix vs all fives
Most clients want all fives. A 4/5 mix is available when you need new activity to blend with an existing profile.
2026-09-14 · 4 min · Operations
Category-matched review copy: why templates fail
“Great customer service” on a dentist, a CRM, and a ski hotel is how campaigns get ignored — or removed.
2026-09-14 · 4 min · Trustpilot
Ecommerce, the Trustpilot widget, and conversion
The widget on the product page is only as strong as the TrustScore behind it. Recency keeps that number honest.
2026-09-14 · 4 min · Google
Multi-location Google review campaigns
Each location is its own listing. Do not run one paragraph across a twelve-city franchise.
2026-09-13 · 4 min · Calculator
How many five-star reviews it takes to move a rating
Google is a simple average. Trustpilot is not. Size the campaign before you buy volume.
2026-09-13 · 4 min · Google
Local SEO and Google Business reviews
Reviews are a local ranking factor. Recency, count, and rating all show up in Maps — if the cadence looks human.
2026-09-13 · 4 min · Strategy
The SaaS review stack: G2, Capterra, and Trustpilot
Software companies do not need every network. They need the two surfaces their buyers already open.
2026-09-13 · 4 min · Operations
Why drip-feed pacing is the whole product
A same-day dump of twenty reviews is the fastest way to look unnatural. Here is how we pace instead.
2026-09-12 · 4 min · Strategy
Google, Trustpilot, or G2 — which profile should you fund first?
Local services live on Maps. Consumer brands live on Trustpilot. Software buyers live on G2. Fund the buying path.
2026-09-12 · 4 min · Operations
How a managed review campaign works
Choose a package, send the profile URL, pay in crypto, then we write, pace, and replace for 30 days.
2026-09-12 · 4 min · Pricing
Pay in Bitcoin or Ethereum for review campaigns
Campaigns start when a BTC or ETH transfer confirms. Copy the wallet at checkout, then email the campaign ID.
2026-09-12 · 4 min · Pricing
What it costs to buy reviews in 2026
A clear price list: Trustpilot from $100, Google from $100, G2 from $150, Play from $80. No retainers unless you ask.
2026-09-11 · 4 min · Capterra
Buy Capterra reviews for software shortlists
Capterra buyers compare onboarding, ROI, and support. Empty profiles drop out of that scan.
2026-09-11 · 4 min · Google Play
Buy Google Play reviews to lift installs
Ratings are the strongest conversion factor on Google Play. Packages start at $80 for 10 reviews.
2026-09-11 · 4 min · TripAdvisor
Buy TripAdvisor reviews for hotels, tours, and restaurants
Travel pages live and die on recent, detailed stays. Here is how a paced TripAdvisor campaign is built.
2026-09-11 · 4 min · Operations
How to use the review velocity planner
Deadlines and drip-feed are in tension. The planner tells you whether your window is Low, Moderate, or High risk.
2026-09-10 · 4 min · Chrome
Buy Chrome extension reviews to clear the cold start
A Web Store listing with zero reviews rarely converts. The first 10–50 reviews are how extensions start ranking.
2026-09-10 · 4 min · Calculator
How to use the review score calculator
A field guide to the calculator: current score, current count, target, and why Trustpilot needs more volume than Google.
2026-09-10 · 4 min · Operations
The 30-day review replacement guarantee, explained
If a covered review comes down within 30 days, we replace it. That is a volume replacement, not a cash refund.
2026-09-10 · 4 min · Operations
Why drip-feed review delivery beats a same-day dump
Spam classifiers agree on one pattern: a quiet profile, then a cluster of five-star copy. Pace is the product.
2026-09-09 · 4 min · Yelp
Buy Yelp reviews without tripping the filter
Yelp’s filter is aggressive about sudden volume. Slower 3–4 week campaigns are how covered reviews stay public.
2026-09-09 · 4 min · G2
Capterra vs G2: which review site should you fund first?
Both listings matter for SaaS. Fund the one your buyers already open, then add the second network.
2026-09-09 · 4 min · Google Play
Google Play ratings and install conversion
Moving from 3 to 4 stars on Google Play is one of the highest-leverage conversion changes an Android listing can make.
2026-09-09 · 4 min · TripAdvisor
TripAdvisor recency: why last month beats last year
TripAdvisor weights recent stays. A quiet summer can undo a strong 2024, even if the lifetime average looks fine.
2026-09-08 · 4 min · G2
Buy G2 reviews for SaaS shortlists
Category pages and comparison content resolve to G2. Empty profiles lose shortlists even when the product is better.
2026-09-08 · 4 min · Google
Buy Google reviews for Maps and the local pack
How Google review campaigns lift Maps and local pack rankings — and why 2–4 weeks of drip-feed beats a weekend spike.
2026-09-08 · 4 min · Trustpilot
Buy Trustpilot reviews: pricing, pacing, and TrustScore math
What it costs to buy Trustpilot reviews in 2026, why the TrustScore is Bayesian, and how to size a drip-fed campaign.
2026-09-08 · 4 min · Calculator
How many 5-star reviews you need to reach 4.5
Google is a mean. Trustpilot is Bayesian. Here is how to size a 4.5 campaign before you buy volume.